THE CONFERENCE NOVI SAD 2022

Tuesday, July 20
Cinema Square, 9 p.m.
THE CONFERENCE
NOVI SAD 2022

NEMANJA MILENKOVIĆ, CEO of the Novi Sad 2021 Foundation (Serbia)
Partner of the conference: Novi Sad 2022 European Capital of Culture

Novi Sad is among the first cities outside the European Union to be declared the European Capital of Culture, thus becoming one of only 60 cities to be awarded this celebrated title. The opening ceremony of the title year will be held on January 13, 2022, as part of the Doček (Anticipation), one of the most important and legacy projects of the European Capital of Culture, and on December 31, 2022, also as part of the Doček, the title year will be symbolically closed. In 2019, independent experts from the European Commission ranked Novi Sad among the frontrunners for the European Capital of Culture in the preparation phase, eventually leading to its nomination. The program narrative of the Novi Sad – European Capital of Culture project originates from the 4 New Bridges slogan and mission, which represents the idea of building new bridges of cooperation and exchange between artists and organizations from Novi Sad and Serbia with the European cultural scene. Four program bridges have been defined, symbolically named after the existing Novi Sad bridges, i.e., drawing upon the values that the city wishes to develop in the context of European integration and the beliefs it nurtures and strives to share with all Europeans: Freedom, Rainbow, Hope, and Love. The bridges are divided into program arches, and a total of eight of them await us in 2022: Doček, Migrations, Future of Europe, Heroines, Fortress of Peace, The Danube Sea, Kaleidoscope of Culture, and Second? Europe. Together, they embody and aim to realize the vision for the Beginning of the New. Now! 

Nemanja Milenković više od dvije decenije stvara i njeguje prepoznatljive brendove Novog Sada, Vojvodine i Srbije. Formalnim obrazovanjem spojio je humanističku (osnovne studije istorije na Filozofskom fakultetu u Novom Sadu) sa primijenjenom naukom (master industrijskog menadžmenta na Fakultetu tehničkih nauka u Novom Sadu). Znanje je praktično primijenio kroz brendiranje u oblasti kreativnih industrija: radija, televizije, oglašavanja, marketinga, odnosa s javnošću, obrazovanja, društvene odgovornosti. Bio je prvi i najmlađi direktor pokrajinskog javnog servisa Radio-televizije Vojvodine, a kao predsjednik Upravnog odbora Fondacije EXIT, od 2013. godine, učestvovao je u razvoju jednog od najznačajnijih srpskih brendova – EXIT-a. Pokrenuo je inicijativu da se Novi Sad kandiduje za Omladinsku prijestonicu Evrope 2014, a već naredne godine imenovan je za predsjednika Organizacionog odbora kandidature Novog Sada za Evropsku prijestonicu kulture. Zahvaljujući tome, Novi Sad je 2016. godine postao prvi grad u Evropi koji je u jednoj godini osvojio obje prestižne titule: Omladinsku prijestonicu Evrope 2019. i Evropsku prijestonicu kulture 2021. godine.