Beauty of tradition and tourist value

Project title: Beauty of tradition and tourist value

Summary:

Culture, art and cultural tradition in Montenegro are very rich and diverse thanks to the rich history and influence of different civilizations and peoples who lived in this area. In the time of globalization, traditional values constitute a significant cultural, artistic and touristic value. The fear of being forgotten, as well as the insufficient representation of these contents in the tourist offer, are the basic motive for creating this project.
The project "Beauty of tradition and tourist value" aims to preserve and improve amateur cultural and artistic creativity, save it from oblivion and connect it with tourism in a sustainable way.
By training less employable people to make souvenirs (traditional musical instruments - fiddle flutes), making knitted, crocheted and embroidered pieces with motifs from Montenegro, these old crafts will be preserved from oblivion, but also improve the culturally traditional aspect of tourism, and It will also help the development of the entrepreneurial spirit and economic independence of 50 hard-to-employ or unemployed persons.
Through promotion activities (social networks, media, fair) and by concluding agreements with tourism businesses, ensure the placement of the products on the market and thus the sustainability of the project.
This project would represent only the first step in the development of activities related to the promotion of Montenegrin tradition and culture, its valorization through tourism and the development of entrepreneurship.

Project author

I am Antonella Vujosevic, I have been working in the creative industry for many years. I ak organizing great events from the world of theatre and music, that's where I feel the  best. I have contact and engagement with tourism and tourism activities. I was engaged at the last WTM, world tourism fair, representing Montenegro.